Learn How To Stay Motivated When Starting Your New Virtual Assistant Business
- Coach Nae'

- Jan 1, 2025
- 3 min read
Updated: Aug 9, 2025
Every business experiences adversity. You may not be reaching your financial goals, you may not have as many customers as you want, your energy is flagging, and things are not going as you imagined they would when you first began your business.
You might wonder if giving up on your dream and starting something new would be better.
At this point, what you need is motivation to continue.
In every business, there will be times when you aren’t as successful as you would like. The best companies can push past these difficult times, pivot their business strategy when necessary, and stay motivated.
No matter what choices you make, motivation is essential to improving things. Staying motivated requires patience and perseverance for your business to succeed.

Here are ways to stay motivated when your business is in a rut:
1. Set an obtainable goal for your business.
Setting reasonable goals can help motivate you when your business isn’t doing as well as you’d like.
You may feel discouraged because your initial goals weren’t achievable. Businesses can take years to become notably successful, and you can’t expect to become a Fortune 500 company from the start.
Instead of setting unattainable goals, try to choose one or two goals that you’re likely to be able to achieve. Your motivation will grow and continue once you can cross off those goals.
2. Appreciate how far you have come.
There is a widespread belief that fortune favors the brave. The bold are the ones who have the best stories to tell. Look at the great inventions and businesses we have today. Have you considered how they started and how often their inventors felt like giving up?
How would you feel if you were them? When you reflect on your journey with gratitude, you do it with pride rather than fear. Even if the journey was unsuccessful, you learned from it.
Reflecting on how far you’ve come can also show you that you’re more successful than you’ve thought. Take time to think about how many achievements you’ve made since the beginning of your business.
3. Some days, you’ll have more motivation than others.
You might get up ready on certain days to provide your best effort. On other days, work may not interest you. Do not get frustrated on the days when you lack motivation.
You won’t be able to maintain the same enthusiasm every day. There will be days when your business feels mundane, frustrating, or overly complicated.
Don’t give into the temptation of thinking that a lack of motivation one day means you’re no longer interested in your long-term business.
4. Do business differently.
One strategy for maintaining motivation as you grow your business is to look for ways to do things differently. Doing things the same way every day can easily lead to a rut.
Learning a new skill or developing new habits will open your eyes to a fresh perspective. It also enables you to perform more efficiently in the long run.
5. Take some rest off your work.
You may overwork yourself to do more to sustain your failing business. Intermittent rest is necessary to refresh the mind and body. Good decisions for business success come from a clear mind.
You won’t feel exhausted when you maintain a balanced lifestyle. In reality, you will sense that you have the energy to keep your focus on your business.
6. Spend quality time with those who inspire you as your business grows.
Those in your closest circles may be the ones who are trying to discourage you. If so, you can locate inspiring people in your immediate environment.
You might discover the motivation you need in a hardworking co-worker, a brutally honest friend, or a pleased client. You can also get motivation from online sources when you find other people with similar businesses who can relate to your experiences.

A struggling business doesn’t have to signal the end of your venture. While there is undoubtedly a time to shutter a business, a lack of motivation doesn’t have to be the primary reason.
Understand that failure itself is a self-motivating tool.
Always remind yourself of how far you have come. Remembering the journey’s challenges and successes will help you stay motivated when things are tricky.




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